Branding
Welcome to Hippy’s Kitchen — a homegrown Indian café where retro charm meets bold flavors. Inspired by the free-spirited vibes of the ’60s and ’70s, this café is a colorful retreat for unique souls who think differently and live authentically. Whether you're vibing solo or with your tribe, Hippy’s Kitchen serves up soulful comfort with a twist — from zesty falafel wraps, flavorful Lebanese platters, and crispy chicken delights to smoky veg & chicken kebabs grilled to perfection. Sip on slow-brewed homemade filter coffee, unwind with a classic Indian chai, or cool off with refreshing mocktails and coolers. Every bite tells a story, every corner radiates peace, love, and good food. Come for the vibe. Stay for the taste.
Client:
GATECH
Date:
January 12, 2025
Type:
Landing Page
Role:
UI/UX Designer
Behind the Brand: Hippy’s Kitchen
The branding for Hippy’s Kitchen was crafted with a vision to celebrate individuality, cultural fusion, and the carefree soul of the 60s–70s hippie era. Everything — from the logo to the menu — is infused with retro charm, bold expression, and an inclusive spirit that welcomes all kinds of unique personalities.
Logo Ideation
The logo captures the essence of the brand with groovy, bold letterforms and a retro type style. The peace symbol cleverly replaces the dot on the letter "I", symbolizing harmony and freedom — the core philosophy of Hippy’s Kitchen. The font feels playful yet confident, just like the people the brand speaks to.
Color Palette & Visual Aesthetic
Inspired by vintage tones and earthy psychedelia, the palette uses:
Red for chicken-based items — bold and fiery, evoking warmth and spice
Green for vegetarian items — fresh, earthy, and connected to nature
Black and Cream for supportive elements — from design accents to backgrounds and side items like beverages or breads, these tones offer visual balance and a grounded aesthetic
This clear color-coded system not only adds visual appeal but also enhances menu navigation and communication.
Tone & Brand Voice
Casual, expressive, and soulfully quirky — the voice speaks to wanderers, artists, thinkers, and doers. It reflects authenticity, curiosity, and a sense of freedom, resonating with those who don’t just eat, but feel their food.
Menu Ideation & Categorization
The menu brings together global flavors and local comfort with an artistic twist:
🔴 Chicken Specials: Crispy Chicken, Chicken Kebab Platters, and Spiced Chicken Wraps
🟢 Vegetarian Delights: Falafel Wraps, Grilled Veg Kebab, and Herb-Spiced Rice Bowls
⚫ Supportive Classics: Homemade Filter Coffee, Refreshing Mocktails, Indian Chai, Hummus & Pita, and Creamy Dips
Each item is color-coded in visuals and menu design, making choices intuitive and vibrant — just like the food.
Overall Vision
Hippy’s Kitchen is more than a café — it’s a cultural canvas. A place where the vibe is nostalgic, the food is soulful, and the design celebrates those who walk a different path. Through carefully considered visuals, inclusive design, and thoughtful flavors, the brand invites everyone to taste peace, love, and everything in between.